Tag Archives: Purpose trust

A Purpose Trust: Succession Planning

Dart arrow or dartboard hitting on number target center with miniature wooden house models. Success Gold of property mortgage or real estate investment business concept, vintage tone, soft focus

In September 2022, Yvon Chouinard, the founder of Patagonia, a $3 billion clothing company, transferred the voting stock of the company to a purpose trust designed to further his lifelong goal of fighting the environmental crisis. In a message from Chouinard on Patagonia’s website, he explained that his desire was for the company to continue to pursue its stated purpose: “We’re in business to save our home planet.”